New Haven, CT (Sep 16, 2016) -- O'Donnell PDC announces rebrand as Survey Launch Co.

O'Donnell PDC, a leading provider of market research survey programming services, has unveiled a new company name, website, and logo as part of a corporate rebranding initiative. The new name, Survey Launch, better reflects the company's focus on market research survey programming and custom instrument development.

"We have seen the industry change a great deal since we launched our first interactive online survey in 1996. Over the past 20 years, online data collection has become the standard methodology for all survey types, in-person and remote," said Charles O'Donnell, president of Survey Launch, continuing, "We have been a key player in pioneering the industry's growth and now serve global clients developing surveys for the world's biggest brands. Our new brand and website reflect this growth and the ways we help our clients gain a competitive edge."

The new website highlights the services Survey Launch offers as a technical solutions provider for market research, which include survey programming, custom tools and instruments, integration of diverse technologies, and complementary research resources. Survey Launch clients can continue to expect the same level of dedication and service they have come to rely on.

"We want clients to see us as a launch pad for their next market research project," said Cheryl Callery, Business Development Specialist for Survey Launch. She continued, "Our hope is the new website will enlighten our current and future clients to our depth of expertise, and our ability to make sense of the newest technologies and help customers bring competitive new solutions to market."

In 1996 Survey Launch was the first to develop and patent a multi-page online survey, the same technology still used in most surveys today. Survey Launch continues to innovate, creating flexible, custom solutions for the industry's most complex market research fielding challenges. Survey Launch headquarters are located at 5 Science Park in New Haven CT. Please reach out to us at 203.497.2560 or visit our new website at surveylaunch.com to find out more about how Survey Launch can help you with your unique market research fielding needs.