Analytics and Data Science

The data scientists at Survey Launch are highly skilled at extracting meaningful and actionable results from data using traditional, advanced, and novel statistical methods and computer modeling.

Survey Launch understands the underlying theory and mathematics behind the statistical methods and models, allowing novel combinations, transforms, and complex multivariate analyses.

  • Descriptive statistics
    • Frequencies
    • Crosstabs
  • Motivation Analysis
    • Regression
    • Correlation
    • Factor
  • Consumer Profiling
    • Segmentation
    • Cluster
  • Choice modelling
    • Max-diff
    • Conjoint
    • MBC
  • Data Mining
  • ROI Modeling