Survey research is a valuable source of compelling evidence in legal cases, both during litigation and as a means of quantifying damages. Surveys are often employed in trademark infringement cases, patent and intellectual property cases, class certifications, and others.
During legal proceedings, survey research evidence is subjected to considerable scrutiny. The utility of the evidence will ultimately depend on the design of the research experiment, as well as the methodology, mode, and execution.
Survey Launch can provide expert guidance and support in designing and executing a rigorous, unbiased, academically correct research experiment that will produce strong defensible results.