The Work

Good research answers the question that was actually asked. That sounds straightforward. In practice it requires more than a well-designed survey. It requires knowing which analytical methods will surface what the data is actually saying, and having the experience to interpret what that means for the decision at hand.

Core offerings include consumer and market research across the full project lifecycle, from study design through final reporting. Advanced analytical methods are built into the process. Segmentation, conjoint analysis, key drivers analysis, pricing models, MaxDiff, TURF, latent class analysis and more are applied when the business question calls for them, not offered as separate engagements at additional cost.

What Gets Answered

Research engagements are built around specific business questions. Common areas of focus include:

Who are our customers and what drives their behavior?

Segmentation studies, customer profiling, and behavioral analysis that identify distinct groups within a market and what motivates each of them.

Which product, concept, or offer will perform best?

Concept testing, product optimization, and feature prioritization using methods that isolate what actually drives preference, not just what respondents say they prefer.

What should we charge?

Pricing research using conjoint analysis, Van Westendorp price sensitivity, and Gabor-Granger methods to identify optimal price points and model revenue scenarios.

What drives satisfaction and loyalty?

Customer satisfaction tracking, key drivers analysis, and NPS research that identify which factors have the greatest impact on retention and recommendation behavior.

How does our brand stand relative to competitors?

Brand tracking, equity measurement, and positioning research that monitor perception over time and identify competitive vulnerabilities and opportunities.

Which markets or segments represent the best opportunity?

Market sizing, target market analysis, and geographic or demographic segmentation that focus resources on the highest-potential opportunities.

Methods and Capabilities

Quantitative research:

Online surveys, multimode studies, international fieldwork, tracking studies, ad hoc research.

Qualitative research:

In-depth interviews, focus groups, online qualitative, concept exploration, message testing.

Advanced analytics:

Cluster and segmentation analysis, conjoint design and analysis, discrete choice modeling, key drivers analysis, MaxDiff, TURF analysis, latent class analysis, Van Westendorp price sensitivity, Gabor-Granger pricing, principal components analysis, regression analysis, time-series analysis, machine learning applications.

Custom technology:

Proprietary survey platforms, custom data collection applications, automated reporting systems, and data exchange infrastructure for clients requiring specialized technical solutions.

Industries

Project experience across CPG and consumer products, financial services, technology, quick service and casual dining restaurants, healthcare and pharma, media, and higher education. Studies have been fielded domestically and across markets worldwide.

What to Expect

Every engagement is staffed by the researchers and analysts on the proposal. Work is not handed off after the contract is signed. Clients communicate directly with the people running the project throughout.

Findings are presented in plain language with clear explanations of what the data shows and what it means for the decision at hand. The goal of every deliverable is to be usable, not just thorough.

Quality Control

Quality control at Survey Launch is process-driven, not person-dependent.

The firm has maintained a zero programming error and zero missed launch record across a 19-year continuous weekly tracking study - 7.4 million completed surveys and 1,026 consecutive launches. The same standard has been held across a 16-year survey platform engagement with 41,000 projects under management.