What We Do

Full-service research and advanced analytics.

Core offerings include study design, sampling, data collection, analysis, and reporting, with advanced analytical methods built into the process rather than treated as add-ons. Segmentation, conjoint analysis, key drivers analysis, pricing models, MaxDiff, latent class analysis and more are standard tools applied when the business question calls for them.

Projects are handled by the researchers and analysts on the proposal. No account management layer. No handoffs.

Who We Work With

Commercial clients:

Consumer and market research for organizations that need rigorous, analytically grounded answers to specific business questions. The work is best suited to insights professionals who have been frustrated by research that produced data but not direction.

Typical work includes segmentation, concept testing, pricing research, brand tracking, customer satisfaction, and product development research across CPG, financial services, technology, QSR, and healthcare.

Government and public sector clients:

Full-service program evaluation and public research for state and federal agencies. Specialization in research involving underserved and hard-to-reach populations, including minority communities, young adults, rural residents, and non-English speaking groups.

Why Survey Launch

A quality record that is documented, not claimed.

Zero programming errors and zero missed launches across a 19-year continuous weekly tracking study. 7.4 million completed surveys. 1,026 consecutive launches. The same standard held across a 16-year survey platform engagement with 41,000 projects under management.

Advanced analytics as standard practice.

Segmentation, conjoint, key drivers, MaxDiff, TURF, latent class analysis, pricing models and more are applied as part of the standard process, not billed as add-ons.

Direct access to senior researchers.

The researchers and analysts on the proposal are the ones doing the work.

30 years of experience.

Founded in 1996. Project experience spans every major research methodology, across commercial and public sector clients, domestically and internationally.